Abrar Projects is a wonderful platform where everyone can make donations. With your help millions of people in Africa get access to clean water.
They came to our agency on a mission to adapt the homepage and adapt the donation part.
The homepage and donation part are two of the most crucial pages of your website. These are the first things your visitors see, so you need to make sure they leave a great first impression.
Adaptation of the homepage
The first step to adaptation of the homepage is to analyze your current homepage. What are the elements of your homepage that are working? What are they that aren’t? This is a good way to find out what’s working and what isn’t. We used tools like VWO or Optimizely to test different variations and find out which one drives the most conversions.
Adaption of the donation part
The donation part is your call to action. It’s where you ask for money, and it’s where most conversion happens. You need to make sure that this part grabs your visitor’s attention and urges them to take action. The best way to do this is by personalizing this section.We included information about the visitor, their donation, the brand, and any other relevant informatiotn. We also added a visual element to this section.