Mario is an Italian manager who aims to carry the culinary traditions of Genoa and Bologna to Vienna. His restaurant is not only a place where to eat but also a place where to feel the Italian atmosphere. The Pasta is homemade daily, and during the day, culinary courses are organized in the restaurant. The high-quality products used in the restaurant come directly from Italy, and the customers can buy these in the restaurant’s shop. Mario is aware of the importance of digital background and asked DigiDog to create an elegant Website with multiple functionalities, maintaining the lightness of his concept.
DigiDog’s main objectives for the Italian restaurant website were:
- Increasing brand awareness and open the business to new marketing options.
- Creating an e-Commerce for high-quality products.
- Allowing the customers to book a table or a culinary course easily.
We supported Mario in multiple choices, indicating him the most convenient one. Now, the customers can book tables or culinary courses directly from home. Moreover, the shop is characterized by exclusive products that only his restaurant import from Italy to Austria. After a short time, the seriousness and concreteness of our work have been rewarded with the increase of online table reservations and the rise in product sales that have been tracked since the website was activated. Two new “CibariaItaliana” restaurants are expected to open in Germany in 2021. Today, we follow the Italian manager in expanding his brand, supporting him in digital marketing and the management of the franchise.