Digital Service
SEO / SEA / Analytics
When was the last time you clicked on the second search page of Google? Ranking is crucial, and this is where our comprehensive SEO strategy comes in to improve your organic search rankings.
SEO
We rely on sustainable SEO through high-quality content and technical optimization to ensure long-term and lasting rankings.
SEA
Quickly and effectively gain more customers, increase revenue, and generate more leads. Harness your potential with SEA.
Analytics
Analytics allows you to address business challenges through informed decisions by effectively collecting, analyzing, and interpreting data.
SEO
Implementation of the SEO strategy
Start with thorough keyword research, optimize your content, and implement effective on-page SEO techniques. Focus on improving the quality and relevance of your web content to meet the needs of your target audience and enhance discoverability. Make technical adjustments, such as optimizing website structure, speeding up load times, and ensuring smooth display on mobile devices. Also, use best on-page SEO practices by properly employing meta tags, headings, and alt texts. This holistic approach aims to not only improve user experience but also increase the visibility and reach of your website.
SEA
Implementation of SEA campaigns
To create and manage targeted advertising campaigns, start by conducting a comprehensive market and keyword analysis. This will allow you to set precise goals for the reach, engagement, and conversion rates of your campaigns. Set targeted budgets to optimize the click-through rate while keeping the cost per acquisition as low as possible. Enhance the effectiveness of your ads by using ad extensions and refined targeting techniques. Regularly adjust your bids, revise your ad copy, and refine your targeting strategies to achieve the best possible return on investment. Use A/B testing to determine which ad elements are most effective, and ensure that each campaign is optimally positioned to achieve excellent results.
Analytics
Execution of the analysis strategy
Establish a solid system to monitor the results of your SEO and SEA activities. Define clear performance indicators that align with your business goals and customer interactions. Use tools like Google Analytics to create dashboards that display real-time data from your SEO and SEA efforts. Ensure that you accurately track conversions and user interactions to get a clear picture of website traffic, user engagement, and conversion rates. Use these analyses to gain valuable insights and regularly produce reports on the effectiveness of your strategies. Continuously improve your approaches based on these data-driven insights to enhance the overall performance of your marketing.
FAQ for SEO / SEA / Analytics
SEO (Search Engine Optimization) involves optimizing your website and its content to rank higher on search engine results pages. This is achieved through strategies such as improving page structure, increasing content relevance, and building high-quality backlinks. A strong SEO foundation enhances your site’s visibility, drives organic traffic, and significantly contributes to your online success by connecting you with audiences searching for your products or services. This is especially important for any marketing agency that aims to deliver visible results to its clients.
SEA (Search Engine Advertising) includes paid advertising strategies such as PPC (Pay-per-Click) campaigns on search engines. Unlike SEO, which focuses on organic growth, SEA provides immediate visibility and leads through targeted ads, making it ideal for quick results.
Analytics is crucial for tracking the performance of your SEO and SEA efforts. It provides insights into user behavior, campaign effectiveness, and ROI. By analyzing this data, businesses can make informed decisions to optimize their strategies and improve overall performance.
SEO often requires patience, as results can take several months due to its organic nature. In contrast, SEA can deliver immediate results once campaigns are launched, making it a faster way to boost traffic and conversions.
The success of SEO and SEA is measured by a variety of metrics, including but not limited to increased traffic, higher search engine rankings, improved conversion rates, and clear return on investment. Regular analyses help track these metrics and guide ongoing adjustments to the strategies.
Why you should choose us?
The semi-automatic process of our CRM system. Designed for optimal problem solving and adherence to KPIs and budgets, our system streamlines operations for effective results.
Your personal contact: Our customer advisor is a unique combination of project manager and web developer. With a focus on the success of your project, the professional actively searches for the best solutions tailored to your needs.
We work on an hourly contract basis that is agreed in advance. Every week we clearly define the budget and scope of work to ensure coordination and transparency.
Our team is equipped to answer any question and offers solutions to every challenge with its extensive specialist knowledge.
Redesign? Conversion? More customers?
We analyze your website and provide an initial draft!
