Activated Insights – M&A Website Consolidation
CareAcademy and WeCareConnect merged into the Activated Insights web presence after the acquisition, with 200+ pages redesigned and consolidated.
Page-by-page migration of two acquired brands into the Activated Insights website, each page adapted to the destination brand.
Activated Insights
2025
Merge two acquired brands' websites into one consistent experience without losing content.
Key Improvements
200+ pages migrated and consolidated
Each page adapted to the destination brand
Layouts and visual elements reworked
Content preserved and restructured
Links and responsive behavior checked before rollout
The Problem
After an acquisition, three web presences had to become one brand.
The Solution
Page-by-page WordPress migration and redesign with a coordinated rollout.
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Founder