Our Collaboration with Be Original Tours
Be Original Tours, a leading tourism company offering walking tours and nightlife experiences across major European cities like Berlin and Budapest, faced a significant challenge: scaling operations efficiently with a lean team. Managing daily bookings, payments, and affiliate partnerships manually was time-consuming, and the lack of integration across multiple booking platforms led to inefficiencies and revenue tracking issues.
To solve these challenges, our team worked closely with Be Original Tours to design and implement an automation-driven business model that streamlined their operations, allowing them to generate over one million euros in annual revenue while maintaining their small core team.
The Challenge
Despite their growing success, Be Original Tours encountered several operational bottlenecks:
– High manual workload, with booking management, cancellations, and payments requiring constant attention.
– Limited resources, requiring a way to scale without hiring additional staff.
– Difficulty tracking revenue, with complex monitoring of bookings, payments, and affiliate partner payouts.
– Lack of integration, as their booking system relied on multiple platforms that did not sync, leading to inefficiencies and overbookings.
Without an automated solution, scaling further would have required significant investment in staffing and resources.
Our Solution: Automating and Scaling Operations
To address these challenges, we implemented a fully automated system that transformed Be Original Tours’ business model.
Centralized Booking and Automation Engine
- Integrated Bokun, TripAdvisor’s booking tool, to sync all platforms, ensuring real-time availability updates and reservations.
- Developed custom API integrations to automate booking confirmations, cancellations, and modifications across multiple platforms, eliminating manual work.
Intelligent Data Management and Financial Insights
- Built a MongoDB-powered dashboard to track real-time bookings, revenue insights, and affiliate partner payouts, providing complete financial visibility.
Process Automation to Reduce Manual Workload
- Automated operational tasks using Make.com, formerly Integromat, significantly reducing administrative overhead.
Optimized Affiliate and Payment System
- Created an automated payout platform to ensure seamless commission payments to referral partners, driving sustained organic growth.
The Results
The implementation of automation had a transformational impact on Be Original Tours:
– Increased annual revenue while keeping operational costs low.
– Allowed the team to manage operations efficiently without the need for additional hires.
– Automated a significant portion of workflows, reducing reliance on manual processes and improving efficiency.
– Improved the accuracy and timeliness of affiliate partner commission payouts, strengthening business relationships.
